With the rapidly expanding market and recognized benefits for smallholder farmers, Lutheran World Relief and PCT forged a partnership in 2020 to enhance the quality of Tanzania's pyrethrum and strengthen producer livelihoods. They organized on-farm training sessions for smallholder farmers, who harvest the crop by hand. These trainings incorporated demonstration plots and drying facilities to preserve the rich pyrethrin content in each flower. Lutheran World Relief worked with PCT to optimize its supply chain efficiencies through a digital platform for farmer profiling, enabling traceability of pyrethrum purchases to specific farmer groups or individuals. PCT also introduced digital weighing scales for their buying agents, promoting transparency and enabling timely payments to farmers.
This collaboration has resulted in improved pyrethrum quality and better agronomic practices that have led to a 60% increase in pyrethrum yield from 2020 to 2023. Consequently, farmers are now earning higher revenue, with their income per acre rising from $320 to $750. PCT has also increased its revenue by 40% since 2020.
Such improvement in market linkages and income is attracting a growing number of women and youth to PCT’s supply chain. Through the Pareto ni Pesa program, the number of women participating in PCT’s supply chain increased from 30% to 40%. The project has created more than 300 jobs for buying agents, which are held mainly by youth and women, who provide centralized services for pyrethrum collection, drying and marketing.